15" 3-Way Shapeshift Backpack (Thick Cotton 2026 v10 Version)

Colour: Black

In stock

Includes shoulder strap
Includes 2x pin inserts
Includes pin installation foam
Includes 1-year warranty

~~$399.00 AUD~~ $339.00 AUD

or 4x $84.75 interest-free payments with

Flexible ways to pay

Split your order into 4 interest-free payments. Pay it off over 6 weeks.


Payment	$84.75/payment 4 payments, every 2 weeks	$84.75/payment 4 payments, every 2 weeks
Interest	0% interest	0% interest
Eligibility	Subject to approval and spend limits.	Subject to eligibility criteria.

Total excludes shipping. Late fees may apply. Terms and conditions apply. Please check the Afterpay and PayPal websites for current terms and fees.

Free shipping (arrives in 2–4 bus. days)

See exact delivery time at checkout

Quantity

Choose your option

Free mini ITA wallet with your bag

One free with every bag. Buy 2 bags, get 2 wallets.

Add mini ITA bags and save an extra 10%

Pay with

Your transaction is protected with advanced security measures to keep your information confidential

15" 3-Way Shapeshift Backpack in black thick cotton: angled view with the backpack straps out, clear pin window, and the detachable padded shoulder strap included

15" 3-Way Shapeshift Backpack Thick Cotton 2026 v10 Version

~~$399.00 AUD~~ $339.00 AUD

The story

Heavy cotton, scuff-resistant window, three carries

A 34 × 26 × 14.5 cm 3-Way cotton bag with a 0.8 mm TPU window, two pin inserts and backpack straps that tuck away.

Carry modes

3 ways to carry

Backpack, shoulder bag or laptop bag

Devices

Up to 15″ · A4

26 × 34 × 14.5 cm · 13 LIn inches 10.2 × 13.4 × 5.7 in · 13 L

Material

Thick cotton

12oz heavyweight cotton, water-resistant zips

Window

Scratch-resistant window Designed for everyday use. Deliberate scraping on rough surfaces like concrete or brick can still mark it.

21 × 23 cmIn inches 8.3 × 9.1 in

Fits about 40 pins (2.5 cm)

Pin inserts

2 pin inserts included

24.5 × 28 cm eachIn inches 9.6 × 11 in

Removable hook-and-loop pads

Pockets

8 pockets & sections 6 pockets, padded 15" laptop sleeve, anti-theft display window Document / iPad sleeve: 24 x 28 cm
2 A6 inner front pockets: 11 x 13 cm each
2 side bottle holders: 10 cm across, 16 cm high
Back pocket for the backpack straps: 18 cm opening, 20 cm deep
Padded 15" laptop sleeve
Anti-theft display window: 21 x 23 cm, about 2 cm deep

Display depth depends on how full the bag is: an emptier bag gives the window more room.

6 pockets, padded 15" laptop sleeve, anti-theft display window

Attachment points

11 attachment points

7 D-rings and 4 lobster clasp zips

1 bag, 3 ways to carry. Endless ways to personalise.

Backpack straps tuck into their own back pocket and the shoulder strap clips off. On days off from pins, empty the window for a plain, minimal front. Scroll through each carry.

Carry system

Watch the straps disappear

The backpack straps are not detachable, so they never get lost: they fold into the back pocket. Only the padded shoulder strap comes off.

Real bags, real days

See it in action

Short clips of this bag. Tap one to watch with sound.

Two pin inserts and pin installation foam come with the bag, so arranging and swapping your pins is quick, without stabbing your hands.
Use the pin installation foam to lay out and install your pins easily.
Tuck the backpack straps away in seconds to switch into shoulder bag or laptop bag mode.
A scuff-resistant window that stays clear, even with keys and pins knocking against it.
An internal key holder keeps your keys clipped inside, so you can always find them.
Reinforced materials where it counts, for long-term strength and durability.
Room for all your daily items, so one bag does the lot.

Made to be used, not babied

Next to a typical mass-made ITA bag, here is what the 3-Way Cotton Backpack 15" does differently.

Feature

3-Way Cotton Backpack 15"

Generic mass-made ITA backpack with thin PU straps, for comparison — Flimsy, thin straps

Typical dropshipped bags

Window

Scuff-resistant 0.8 mm TPU window that withstands daily bumps

Thin PVC that scuffs and goes cloudy

Structure

Firm foam body that stands up on its own and protects your laptop

Flimsy, slumps when you set it down

Zips and hardware

Heavy-duty YKK-grade zips, metal D-rings and clasps, strong buckles

Light zips and hardware that snag or snap

Fabric

12oz heavyweight cotton

Thin fabric that wears through

Inside

Structured, thick polyester lining

Thin lining that tears

Anti-theft

Anti-theft zipper on the window pocket

Zips anyone can open in a crowd

Hook and loop

Strong hook and loop on both pin inserts and the laptop strap

Weak hook and loop that lets go

Attachment points

11: 7 D-rings (4 in the window, 1 on the strap, 2 on the sides) and 4 clasp zips

A loop or two, if any

We make small batches, not tens of thousands, so every bag can be built properly.

Pin it once

Let your pin decisions run wild.

Two pin inserts and pin installation foam come with the bag, so arranging and swapping your pins is quick, without stabbing your hands.

Pin layout shown is illustrative

Pinbuds bag with enamel pins and charms shown through its clear window

Scroll down to watch the pins land in the bag's window.

Made for everyday and display

Not just for cons. Shift it between three carry modes and use the front window as storage space or display space, depending on how you use it. Two hook and loop pin inserts, 24.5 × 28 cm each, swap in one go.

3-Way Cotton Daily ITA Bag 15"

15" 3-Way Shapeshift Backpack Thick Cotton 2026 v10 Version - clean carry

Clean, no pins

15" 3-Way Shapeshift Backpack Thick Cotton 2026 v10 Version - front window full of pins

Pins on show

Made for everyday and display

3-Way Cotton Daily ITA Bag 15"

Clean, no pins

Pins on show

7 areas to keep your essentials and valuables safe

Laptop compartment with a hook and loop strap, a document or iPad compartment, two A6 pockets, an anti-theft zipper on the window pocket and two bottle holders.

Super easy access window

The window zips open on three sides, so you can reach in and swap your pins and charms in seconds, no unpacking needed.

Up to 3 devices fit the sleeves

Up to a 15-inch laptop or A4 documents, secured by a hook and loop strap.

Key strap with a lobster clasp

Clip your keys on and they stay in one spot you can reach, so you never dig around the bag for them.

Two A6 pockets

Inside the front, for a notebook, cards or a pin wallet.

Anti-theft zipper on the window pocket

Keep your pins safe or store things tucked behind the pins securely.

Two bottle holders

One on each side.

Super strong

Scuff and lifeproof

Water-resistant zips

Water-resistant zips help keep rain off your pins and tech. The cotton handles a shower.

Clasps on the zips

Lobster clasps hook the pin window's zip pulls together, so the window is harder to open in a crowd. Metal D-rings and clasps throughout.

Seven D-rings for charms

4 in the window, 1 on the strap and 2 on the sides, for keychains, charms and plush.

Cotton that handles a con weekend

12oz heavyweight cotton with heavy-duty hardware, made to carry a full con weekend of gear and merch.

Reinforced stitched strap webbing inside the 3-Way Shapeshift Backpack

Strong reinforced straps

Reinforced stitching where the straps are anchored, so a full bag of gear and merch carries comfortably.

Scuff-resistant, stays clear

Scuff-resistant TPU window that withstands daily bumps from keys and pins, so it keeps its clarity without babying. 0.8 mm thick, 21 × 23.5 cm visible.Designed for everyday use. Deliberate scraping on rough surfaces like concrete or brick can still mark it.

Hang charms by the window

Clip keychains and charms onto the lobster clasps around the window.

Padded shoulder strap

A padded mesh shoulder strap keeps carrying comfy, and it comes off when you don't need it.

Specs and what you get

Devices: Up to 15″ · A4
Carry modes: Backpack · Shoulder bag · Laptop bag
Size: 26 × 34 × 14.5 cm · 13 LIn inches 10.2 × 13.4 × 5.7 in · 13 L
Pin window: 21 × 23 cm visible, about 2 cm deep, TPUIn inches 8.3 × 9.1 in visible, about 0.8 in deep, TPU
Pin capacity: About 40 pins (2.5 cm)
Plush depth: Up to about 2 cm deep, depending on how full the bag isIn inches 0.8 in
Material: 12oz heavyweight cotton, water-resistant zips
Pin pads: 2
Pin pad size: 24.5 × 28 cmIn inches 9.6 × 11 in
Shoulder strap: 99–141 cmIn inches 39–55.5 in
Pockets: 8 pockets & sections6 pockets, padded 15" laptop sleeve, anti-theft display window Document / iPad sleeve: 24 x 28 cm
2 A6 inner front pockets: 11 x 13 cm each
2 side bottle holders: 10 cm across, 16 cm high
Back pocket for the backpack straps: 18 cm opening, 20 cm deep
Padded 15" laptop sleeve
Anti-theft display window: 21 x 23 cm, about 2 cm deep

Display depth depends on how full the bag is: an emptier bag gives the window more room.
Weight: ~1.1 kgIn pounds ~2.4 lb

What you get

3-Way Cotton Daily ITA Bag 15"
- 2 pin pads, 24.5 × 28 cm
- Shoulder strap, 99–141 cm
- Pin installation foam

Optional bundle, not included

Sold separately. Pair a 9" sling or 7" wallet with this bag.

Also in the box

Padded shoulder strap

Adjusts from 99 to 141 cm, with a padded shoulder section. Clip it on to wear the bag across your body or on one shoulder.

Pinbuds padded shoulder strap, fully extended — Fully extended

What you get

The bag, two hook and loop pin inserts, a detachable padded shoulder strap adjustable from 98 to 140 cm, and a pin installation foam.

Cotton Convertible ITA Bag 15", black: three-quarter view, empty clear window

The bag

The 15" 3-Way cotton bag with tuck-away backpack straps.

Two hook and loop pin inserts

24.5 × 28 cm each.

Padded shoulder strap

Detachable, 98 to 140 cm.

Pin installation foam

Push pins straight through, no sore fingers.Pin installation foam Lay it under your pin insert and push each pin straight through into the foam, no sore fingers. Then flip the insert over and fit all the pin backs at once.

Full description

One bag, three modes. Scratch-resistant pin display for everyday use, 2 pin pads, and tear-resistant cotton made to last.

Every day is different and now your bag's style and theme can change with it.
This is the 10th collection of our Everyday Ita bag series. Since 2016, 40+ campaigns, 5,000+ bags. We know exactly where ITA bags fail because we've been fixing those problems with every generation. The 15" 3-Way Cotton Daily ITA Bag is everything we've learned, built into one bag.

It switches between three carry modes. The backpack straps tuck away completely into a back pocket that's sewn shut at the bottom, so nothing falls out, and the shoulder strap detaches when you don't need it. No bunching. No creasing. No digging around.

Backpack: EVA foam straps (yoga-mat grade). Breathable, reinforced edging, triple-stitched at every stress point. Comfortable even fully loaded. The straps reach 18 to 35 cm from the back of the bag to the front of your chest.

Laptop Bag: Tuck the backpack straps away and remove the shoulder strap for a clean, minimal carry. A padded sleeve with a hook and loop strap protects up to 15" devices or A4 documents. Your laptop stays put even when you're moving.

Shoulder bag: Detachable padded strap, adjustable from 99 to 141 cm. The whole pin window is also the bag's anti-theft pocket, so your phone, wallet or transit card stays close.

Minimal mode: Want to lose the pins for a day? Pull out the pin pad and use the front window as a see-through pocket for everyday accessories.