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15" 3-Way Shapeshift Backpack Thick Cotton 2026 v10 Version
Colour: Black
In stock
1-year warranty against manufacturing defects1-year warrantyCovers faults in materials and workmanship under normal everyday use for 1 year from delivery. It doesn't cover normal wear and tear, accidents, misuse, deliberate damage, or changes made to the bag. This is on top of your rights under the Australian Consumer Law.
Free shipping (2–4 days)
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The story
Heavy cotton, scratch-resistant window, three carries
3 ways to carry
Backpack, shoulder bag or laptop bag
Fits up to 15" laptops
26 × 34 × 14.5 cm (10.2 × 13.4 × 5.7 in) · 14 L
Thick cotton
12oz heavyweight cotton, water-resistant zips
Scratch-resistant window Designed for everyday use. Deliberate scraping on rough surfaces like concrete or brick can still mark it.
21 × 23.5 cm (8.3 × 9.3 in)
Fits about 40 pins (3 cm pins)
2 pin inserts included
24.5 × 28 cm (9.6 × 11 in) each
Removable hook-and-loop pads
7 pockets
Incl. an anti-theft pocket
11 attachment points
7 D-rings and 4 lobster clasp zips
Commute, con day, laptop day
Backpack straps tuck into their own back pocket and the shoulder strap clips off. On days off from pins, empty the window for a plain, minimal front. Scroll through each carry.
Watch the straps disappear
The backpack straps are not detachable, so they never get lost: they fold into the back pocket. Only the padded shoulder strap comes off.
Real bags, real days
See it in action
Short clips of this bag. Tap one to watch with sound.
Side by side
Made to be used, not babied
Next to a typical mass-made ITA bag, here is what the 3-Way Cotton Backpack 15" does differently.
We make small batches, not tens of thousands, so every bag can be built properly.
Pin it once
Build it once, carry it everywhere
Lay your pins out on the pad at home, then slide the whole display into the window in one go. Swap pads, swap looks.
Pin layout shown is illustrative
Scroll down to watch the pins land in the bag's window.
Made for everyday, made like you
Not just for cons. Shift it between three carry modes and use the window for storage or pins, so it's as loud or as quiet as you are. Two hook and loop pin pads, 24.5 × 28 cm (9.6 × 11 in) each, swap in one go.
Seven pockets, each with a job
Laptop compartment with a hook and loop strap, a document or iPad compartment, two A6 pockets, an anti-theft pocket in the window and two bottle holders.
Laptop compartment
Up to 15" with a hook and loop strap. The top flap rises about 4 cm (1.6 in) for extra room.
Document or iPad compartment
A second sleeve for papers, a sketchbook or a tablet.
Two A6 pockets
Inside the front, for a notebook, cards or a pin wallet.
Anti-theft pocket in the window
Phone or transit card, tucked behind the pins.
Two bottle holders
One on each side.
Small things that add up
Up close
Water-resistant zips
Clasps on the zips
Lobster clasps hook the pin window's zip pulls together, so the window is harder to open in a crowd. Metal D-rings and clasps throughout.
Seven D-rings for charms
4 in the window, 1 on the strap and 2 on the sides, for keychains, charms and plush.
Cotton that handles a con weekend
12oz heavyweight cotton and heavy-duty hardware. Water-resistant zips help keep rain off your pins and tech; the cotton body is fabric, so it isn't a waterproof bag.
Scratch-resistant, stays clear
Scratch-resistantDesigned for everyday use. Deliberate scraping on rough surfaces like concrete or brick can still mark it. 0.8 mm TPU stands up to everyday knocks from keys, pins and bumps, so it keeps its clarity without babying. 21 × 23.5 cm (8.3 × 9.3 in) visible.
Hang charms by the window
Clip keychains and charms onto the lobster clasps around the window.
Rearrange without unpacking
The window zips open on three sides, so you can reach in and move pins and charms around.
12oz heavyweight cotton
Material swatch
The details
Specs and what you get
- Laptop fit
- Laptops up to 15" · A6 books · Switch
- Carry modes
- Backpack · Shoulder bag · Laptop bag
- Size
- 26 × 34 × 14.5 cm (10.2 × 13.4 × 5.7 in) · 14 L
- Pin window
- 21 × 23.5 cm (8.3 × 9.3 in) visible, 30 cm (11.8 in) diagonal, TPU
- Pin capacity
- About 40 pins (3 cm pins)
- Plush depth
- Up to about 6 cm (2.4 in) deep, depending on how full the bag is
- Material
- 12oz heavyweight cotton, water-resistant zips
- Pin pads
- 2
- Pin pad size
- 24.5 × 28 cm (9.6 × 11 in)
- Shoulder strap
- 98–140 cm (38.6–55.1 in)
- Pockets
- 7
- Weight
- ~1.1 kg (2.4 lb)
What you get
-
3-Way Cotton Daily ITA Bag 15"
- 2 pin pads, 24.5 × 28 cm (9.6 × 11 in)
- Shoulder strap, 98–140 cm (38.6–55.1 in)
- Pin installation foamPin installation foamLay it under your pin pad and push each pin straight through into the foam, no sore fingers. Then flip the pad over and fit all the pin backs at once.
What comes in the box
The bag, two hook and loop pin pads, a detachable padded shoulder strap adjustable from 98 to 140 cm (38.6 to 55.1 in), and a pin installation foam.
The bag
The 15" 3-Way cotton bag with tuck-away backpack straps.
Two hook and loop pin pads
24.5 × 28 cm (9.6 × 11 in) each.
Padded shoulder strap
Detachable, 98 to 140 cm (38.6 to 55.1 in).
Pin installation foam
Push pins straight through, no sore fingers.Pin installation foam Lay it under your pin pad and push each pin straight through into the foam, no sore fingers. Then flip the pad over and fit all the pin backs at once.
Full description
🎒 1 bag -3 modes. Scratch-resistant pin display for everyday use. 2 pin pads . Tear resistant cotton made to last.
Every day is different and now your bag's style and theme can change with it.
This is the 10th collection of our Everyday Ita bag series. 10 years, 40+ campaigns, 10,000+ bags. We know exactly where ITA bags fail because we've been fixing those problems with every generation. The 15" 3-Way Cotton Daily ITA Bag is everything we've learned, built into one bag.
The 15" 3 in 1 ITA Bag v4 switches between three carry modes, the backpack straps tuck away completely and the shoulder strap detaches when you don't need them. No bunching. No creasing. No digging around.
Backpack: EVA foam straps (yoga-mat grade). Breathable, reinforced edging, triple-stitched at every stress point. Comfortable even fully loaded.
Laptop Bag: Tuck the backpack straps away and remove the shoulder strap for a clean, minimal carry. A padded sleeve with a hook and loop strap protects up to 15" devices or A4 documents. Your laptop stays put even when you're moving.
Shoulder bag: Detachable padded strap, adjustable from 98 to 140 cm (38.6 to 55.1 in). An anti-theft pocket inside the pin window keeps your phone, wallet or transit card close.
💡 Minimal mode: Want to lose the pins for a day? Pull out the pin pad and use the front window as a see-through pocket for everyday accessories.
Care: Wipe the window and body with a soft, damp microfibre cloth.
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